Brands help patients choose most appropriate OTC drugs

Branding helps patients choose the most appropriate over-the-counter (OTC) medicines, according to a report and survey results published by consumer healthcare association PAGB, which represents branded OTC manufacturers. In the report — ‘How naming and umbrella branding of over-the-counter products enables self-selection and self-care for consumers’, published on 15 January 2026 — the organisation revealed […]