Experience and the Demand for Ad Personalization: Evidence from a Field Experiment

AEA Randomized Controlled Trials 2026 Dataset

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Authors: Tesary Lin, Chiara Farronato, Andrey Fradkin, Chuan Yu

DOI: 10.1257/rct.17851

Cited by: 0

Fields of Study & Subjects

Consumer Market Behavior and Pricing Digital Marketing and Social Media Experimental Behavioral Economics Studies