“Buying in a Rush”: How the Flow Experience and Social Presence in Short-Video Live-Streaming Boost Impulse Buying

Advances in Psychology 2026

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Authors: 紫宁尹

DOI: 10.12677/ap.2026.163144

Cited by: 0

References: 17

Fields of Study & Subjects

Consumer Retail Behavior Studies Digital Marketing and Social Media Flow Experience in Various Fields

References 17