Empowering through Micro-Dramas: Investigating the Mechanisms of Counter-Stereotypical Narratives in Stimulating Elderly Consumption Vitality
Fields of Study & Subjects
Aging and Gerontology Research
Media Influence and Health
Media
Gender
and Advertising
Publication details
- Journal / source
- Aging Research
- Volume
- 13
- Issue
- 02
- Pages
- 70–77
- Publication date
- 1 January 2026
- Language
- EN