A Review and Outlook on the Impact of Product Scarcity and Scarcity Appeals on Consumer Behavior

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Authors: 晓慧 岳
Cited by: 0
References: 20

Fields of Study & Subjects

Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Innovation Diffusion and Forecasting

Publication details

Journal / source
Business and Globalization
Volume
14
Issue
01
Pages
56–66
Publication date
1 January 2026