A Review and Outlook on the Impact of Product Scarcity and Scarcity Appeals on Consumer Behavior
Fields of Study & Subjects
Consumer Market Behavior and Pricing
Consumer Behavior in Brand Consumption and Identification
Innovation Diffusion and Forecasting
Publication details
- Journal / source
- Business and Globalization
- Volume
- 14
- Issue
- 01
- Pages
- 56–66
- Publication date
- 1 January 2026