A Study on the Influence Mechanism of E-Commerce Live Streaming on Consumers’ Purchase Decisions

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Authors: 茂瑶 郭
Cited by: 1
References: 2

Fields of Study & Subjects

Diverse Topics in Contemporary Research Cultural and Educational Studies Technology Adoption and User Behaviour

Publication details

Journal / source
E-Commerce Letters
Publisher
Hans Publishers
Volume
15
Issue
01
Pages
48–56
Publication date
1 January 2026