A Study on the Influence Mechanism of E-Commerce Live Streaming on Consumers’ Purchase Decisions
Fields of Study & Subjects
Diverse Topics in Contemporary Research
Cultural and Educational Studies
Technology Adoption and User Behaviour
Publication details
- Journal / source
- E-Commerce Letters
- Publisher
- Hans Publishers
- Volume
- 15
- Issue
- 01
- Pages
- 48–56
- Publication date
- 1 January 2026