A Study on Marketing Strategies and Consumer Psychology within the Affective Economy of Gaming

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Authors: 彦 陈
Cited by: 0
References: 24

Fields of Study & Subjects

Digital Games and Media Consumer Behavior and Marketing Influence Digital Marketing and Social Media

Publication details

Journal / source
E-Commerce Letters
Volume
15
Issue
01
Pages
410–416
Publication date
1 January 2026