Research on the Breakthrough Paths of Cross-Border Marketing for Small and Medium-Sized Brands on TikTok—A Case Study Based on Short-Video Seeding and Localized Live Streaming

View at publisher
Authors: 儒雁 唐
Cited by: 0
References: 4

Fields of Study & Subjects

Digital Marketing and Social Media SMEs Development and Digital Marketing Marketing and Advertising Strategies

Publication details

Journal / source
E-Commerce Letters
Volume
15
Issue
01
Pages
417–426
Publication date
1 January 2026