Research on the Breakthrough Paths of Cross-Border Marketing for Small and Medium-Sized Brands on TikTok—A Case Study Based on Short-Video Seeding and Localized Live Streaming
Fields of Study & Subjects
Digital Marketing and Social Media
SMEs Development and Digital Marketing
Marketing and Advertising Strategies
Publication details
- Journal / source
- E-Commerce Letters
- Volume
- 15
- Issue
- 01
- Pages
- 417–426
- Publication date
- 1 January 2026