Research on Cross-Border E-Commerce Marketing Strategies for Intangible Cultural Heritage Hemp Paper Products—A Case Study of Xihe Hemp Paper in Longnan

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Authors: 鹤 孙
Cited by: 0
References: 1

Fields of Study & Subjects

E-commerce and Technology Innovations Cultural and Communication Design Research Digital Marketing and Social Media

Publication details

Journal / source
E-Commerce Letters
Volume
15
Issue
01
Pages
478–486
Publication date
1 January 2026