Research on Cross-Border E-Commerce Marketing Strategies for Intangible Cultural Heritage Hemp Paper Products—A Case Study of Xihe Hemp Paper in Longnan
Fields of Study & Subjects
E-commerce and Technology Innovations
Cultural and Communication Design Research
Digital Marketing and Social Media
Publication details
- Journal / source
- E-Commerce Letters
- Volume
- 15
- Issue
- 01
- Pages
- 478–486
- Publication date
- 1 January 2026