Research on the E-Commerce-Driven Model and Cross-Cultural Adaptation Strategies of Pop Mart’s Labubu IP

E-Commerce Letters 2026

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Authors: 易欣吴

DOI: 10.12677/ecl.2026.151070

Cited by: 0

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Asian Culture and Media Studies Marketing and Advertising Strategies