Research on the Introduction Strategy for Social E-Commerce Channels Considering Traffic Investment

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Authors: 张涑贤
Cited by: 0
References: 7

Fields of Study & Subjects

Digital Marketing and Social Media E-commerce and Technology Innovations Consumer Market Behavior and Pricing

Publication details

Journal / source
E-Commerce Letters
Volume
15
Issue
01
Pages
627–636
Publication date
1 January 2026