Research on the Mechanism and Model Innovation of Social Media Influence on Consumer Decision-Making under the Background of New Productivity Development
Fields of Study & Subjects
Digital Marketing and Social Media
Consumer Behavior and Marketing Influence
Technology Adoption and User Behaviour
Publication details
- Journal / source
- E-Commerce Letters
- Volume
- 15
- Issue
- 01
- Pages
- 786–791
- Publication date
- 1 January 2026