Research on E-Commerce Category Fit and Advertising Effectiveness in “Domineering CEO” Themed Online Micro-Dramas
Fields of Study & Subjects
Digital Marketing and Social Media
Marketing and Advertising Strategies
Consumer Market Behavior and Pricing
Publication details
- Journal / source
- E-Commerce Letters
- Volume
- 15
- Issue
- 01
- Pages
- 968–977
- Publication date
- 1 January 2026