Research on E-Commerce Category Fit and Advertising Effectiveness in “Domineering CEO” Themed Online Micro-Dramas

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Authors: 潭晟 陆
Cited by: 0
References: 1

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Publication details

Journal / source
E-Commerce Letters
Volume
15
Issue
01
Pages
968–977
Publication date
1 January 2026