A Process-Oriented Analysis of Consumer Decision-Making in Live-Streaming Commerce
Fields of Study & Subjects
Consumer Behavior and Marketing Influence
Digital Marketing and Social Media
Technology Adoption and User Behaviour
Publication details
- Journal / source
- E-Commerce Letters
- Volume
- 15
- Issue
- 02
- Pages
- 246–252
- Publication date
- 1 January 2026
- Language
- EN