A Process-Oriented Analysis of Consumer Decision-Making in Live-Streaming Commerce

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Authors: 金晶 张
Cited by: 0
References: 19

Fields of Study & Subjects

Consumer Behavior and Marketing Influence Digital Marketing and Social Media Technology Adoption and User Behaviour

Publication details

Journal / source
E-Commerce Letters
Volume
15
Issue
02
Pages
246–252
Publication date
1 January 2026
Language
EN