Research on the Risk-Buffering Mechanism of E-Commerce Reviews and Optimization of Online Marketing Strategies from the Perspective of Perceived Risk Theory

E-Commerce Letters 2026

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Authors: 歆禹周

DOI: 10.12677/ecl.2026.152156

Cited by: 0

References: 5

Fields of Study & Subjects

Digital Marketing and Social Media Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence

References 5