The Impact of E-Commerce Live Streaming on Consumer Purchase Intention and Behavior—A Case Study of Price Comparison in JD.com’s Double 11 Live Streaming Rooms

E-Commerce Letters 2026

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Authors: 梦辛李

DOI: 10.12677/ecl.2026.152160

Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies