Research on Influencing Factors of Podcast Product Placement Communication Effect
Fields of Study & Subjects
Marketing and Advertising Strategies
Digital Marketing and Social Media
Radio
Podcasts
and Digital Media
Publication details
- Journal / source
- E-Commerce Letters
- Volume
- 15
- Issue
- 02
- Pages
- 458–468
- Publication date
- 1 January 2026
- Language
- EN