Research on Influencing Factors of Podcast Product Placement Communication Effect

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Authors: 沛莉 管
Cited by: 0
References: 9

Fields of Study & Subjects

Marketing and Advertising Strategies Digital Marketing and Social Media Radio Podcasts and Digital Media

Publication details

Journal / source
E-Commerce Letters
Volume
15
Issue
02
Pages
458–468
Publication date
1 January 2026
Language
EN