Factors Influencing User Ad Avoidance in Beauty Short Video Product Placement and Brand Marketing Strategies
Fields of Study & Subjects
Digital Marketing and Social Media
Marketing and Advertising Strategies
Consumer Behavior in Brand Consumption and Identification
Publication details
- Journal / source
- E-Commerce Letters
- Volume
- 15
- Issue
- 02
- Pages
- 511–519
- Publication date
- 1 January 2026
- Language
- EN