Factors Influencing User Ad Avoidance in Beauty Short Video Product Placement and Brand Marketing Strategies

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Authors: 灵 周
Cited by: 0
References: 5

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
E-Commerce Letters
Volume
15
Issue
02
Pages
511–519
Publication date
1 January 2026
Language
EN