AI Assistant-Driven Performance Feedback Optimization for Social Media E-Commerce: Impact Mechanism and Boundary Conditions—Based on Moderated Mediation Analysis

View at publisher
Authors: 娟 徐
Cited by: 0
References: 22

Fields of Study & Subjects

Digital Marketing and Social Media AI in Service Interactions Technology Adoption and User Behaviour

Publication details

Journal / source
E-Commerce Letters
Volume
15
Issue
02
Pages
743–750
Publication date
1 January 2026
Language
EN