AI Assistant-Driven Performance Feedback Optimization for Social Media E-Commerce: Impact Mechanism and Boundary Conditions—Based on Moderated Mediation Analysis
Fields of Study & Subjects
Digital Marketing and Social Media
AI in Service Interactions
Technology Adoption and User Behaviour
Publication details
- Journal / source
- E-Commerce Letters
- Volume
- 15
- Issue
- 02
- Pages
- 743–750
- Publication date
- 1 January 2026
- Language
- EN