Evolutionary Mechanism of Intelligent Technology Empowering E-Commerce Transformation of Time-Honored Brands—A Longitudinal Case Study of Wu Fang Zhai
Fields of Study & Subjects
Digital Innovation in Industries
E-commerce and Technology Innovations
Digital Marketing and Social Media
Publication details
- Journal / source
- E-Commerce Letters
- Volume
- 15
- Issue
- 02
- Pages
- 859–868
- Publication date
- 1 January 2026
- Language
- EN