The New Media Marketing Mechanism and Path of Product Placement in Micro-Short Dramas under Digital Intelligence Consumption

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Authors: 琳琳 王
Cited by: 0
References: 4

Fields of Study & Subjects

Marketing and Advertising Strategies Digital Marketing and Social Media Media and Digital Communication

Publication details

Journal / source
E-Commerce Letters
Volume
15
Issue
03
Pages
203–208
Publication date
1 January 2026
Language
EN