Research on Improving L Company’s Omnichannel Marketing Strategy Based on E-Commerce Collaboration

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Authors: 佳怡 曾
Cited by: 0
References: 2

Fields of Study & Subjects

Consumer Retail Behavior Studies Digital Innovation in Industries Digital Marketing and Social Media

Publication details

Journal / source
E-Commerce Letters
Volume
15
Issue
03
Pages
239–248
Publication date
1 January 2026
Language
EN