Research on Improving L Company’s Omnichannel Marketing Strategy Based on E-Commerce Collaboration
Fields of Study & Subjects
Consumer Retail Behavior Studies
Digital Innovation in Industries
Digital Marketing and Social Media
Publication details
- Journal / source
- E-Commerce Letters
- Volume
- 15
- Issue
- 03
- Pages
- 239–248
- Publication date
- 1 January 2026
- Language
- EN