An Analysis of the Effects of Streamer Characteristics on Consumer Trust and Purchase Decisions in Live-Streaming E-Commerce

E-Commerce Letters 2026

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Authors: 雨洋曹

DOI: 10.12677/ecl.2026.153269

Cited by: 0

References: 1

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour

References 1