The Consumer Alienation and Disenchantment Path of Live E-Commerce from the Perspective of Baudrillard’s Simulacra Theory

E-Commerce Letters 2026

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Authors: 娇卢

DOI: 10.12677/ecl.2026.153270

Cited by: 0

Fields of Study & Subjects

Cultural Studies and Postmodernism E-commerce and Technology Innovations Consumer Behavior in Brand Consumption and Identification