Marketing Paradigm Transformation of E-Commerce Platforms in the Digital Economy Era: A Study on Sustained Consumption Driven by Big Data Recommendation
Fields of Study & Subjects
Digital Marketing and Social Media
Digital Innovation in Industries
Consumer Market Behavior and Pricing
Publication details
- Journal / source
- E-Commerce Letters
- Volume
- 15
- Issue
- 03
- Pages
- 318–325
- Publication date
- 1 January 2026
- Language
- EN