Research on Cross-Border E-Commerce Marketing Strategies for Intangible Cultural Heritage Handicrafts—Taking Henan Ru Porcelain as an Example

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Authors: 梓瑞 王
Cited by: 0

Fields of Study & Subjects

E-commerce and Technology Innovations Digital Marketing and Social Media Cultural and Communication Design Research

Publication details

Journal / source
E-Commerce Letters
Volume
15
Issue
03
Pages
727–733
Publication date
1 January 2026
Language
EN