Study on the Precision of Online Marketing Strategies and the Evolution of User Behavior in the Era of Social E-Commerce—From the Integrated Perspective of Big Data and Database Marketing
Fields of Study & Subjects
Digital Marketing and Social Media
Consumer Behavior and Marketing Influence
SMEs Development and Digital Marketing
Publication details
- Journal / source
- E-Commerce Letters
- Volume
- 15
- Issue
- 03
- Pages
- 734–741
- Publication date
- 1 January 2026
- Language
- EN