An Empirical Study on the Development Path of Shaoxing Erdu Bayberry from the Perspective of Brand Loyalty Drivers

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Authors: 烨清 张
Cited by: 0
References: 3

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Publication details

Journal / source
Frontiers of International Accounting
Volume
15
Issue
01
Pages
25–34
Publication date
1 January 2026