An Empirical Study on the Development Path of Shaoxing Erdu Bayberry from the Perspective of Brand Loyalty Drivers
Fields of Study & Subjects
Consumer Behavior in Brand Consumption and Identification
Customer Service Quality and Loyalty
Consumer Behavior and Marketing Influence
Publication details
- Journal / source
- Frontiers of International Accounting
- Volume
- 15
- Issue
- 01
- Pages
- 25–34
- Publication date
- 1 January 2026