From “Fan Co-Creation” to “Emotional Container”: Research on the Emotional Communication Mechanism of Z Generation Designer Toy IP—Taking STAYREAL’s “Mojo Carrot” as an Example

Journalism and Communications 2026

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Authors: 紫薇陈

DOI: 10.12677/jc.2026.141029

Cited by: 0

References: 4

Fields of Study & Subjects

Literature Culture and Aesthetics Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media

References 4