Digital Narratives in Short-Form Video Advertising from the Perspective of Empathetic Communication—A Case Study of the Advertising Portfolio of Million-Follower Creator “Milei-RayDog”

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Authors: 甜丽 李
Cited by: 0
References: 1

Fields of Study & Subjects

Digital Marketing and Social Media Literature Culture and Aesthetics Media and Digital Communication

Publication details

Journal / source
Journalism and Communications
Volume
14
Issue
02
Pages
95–101
Publication date
1 January 2026
Language
EN