Dual-Pathway Mechanism of Embedded-Text Product Images on Purchase Intention

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Authors: 伟平 薛
Cited by: 0
References: 17

Fields of Study & Subjects

Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies Digital Marketing and Social Media

Publication details

Journal / source
Management Science and Engineering
Volume
15
Issue
01
Pages
141–149
Publication date
1 January 2026