Analysis of Social E-Commerce Users’ Purchasing Behavior Based on Association Rules and RFM Clustering
Fields of Study & Subjects
Customer churn and segmentation
Consumer Behavior and Marketing Influence
Data Mining and Machine Learning Applications
Publication details
- Journal / source
- Sustainable Development
- Volume
- 16
- Issue
- 02
- Pages
- 80–89
- Publication date
- 1 January 2026
- Language
- EN