Brand Investment Decisions in Closed-Loop Supply Chains Considering Consumer Brand Worship

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Authors: 靖昊 寇
Cited by: 0
References: 6

Fields of Study & Subjects

Sustainable Supply Chain Management Supply Chain and Inventory Management Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Service Science and Management
Volume
15
Issue
01
Pages
200–208
Publication date
1 January 2026