Brand Investment Decisions in Closed-Loop Supply Chains Considering Consumer Brand Worship
Fields of Study & Subjects
Sustainable Supply Chain Management
Supply Chain and Inventory Management
Consumer Behavior in Brand Consumption and Identification
Publication details
- Journal / source
- Service Science and Management
- Volume
- 15
- Issue
- 01
- Pages
- 200–208
- Publication date
- 1 January 2026