Research on the Symbolic Value Structure of ACGN Collaborative Hanfu Collaborations and Factors Influencing Purchase Intentions—A Case Study of Brand “Shisanyu”

World Economic Research 2026

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Authors: 孙傲雪

DOI: 10.12677/wer.2026.151013

Cited by: 0

References: 8

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior Consumer Behavior and Marketing Influence

References 8