DIGITAL SELF-ASSESSMENT AS A FOUNDATION FOR THE DIGITAL TRANSFORMATION OF THE ENTERPRISE

Changes in the socio-economic environment demand greater awareness of intensifying competition, which in turn stimulates efforts toward business improvement. One result of this drive is continuous improvement in the quality of operations and environmental management, leading to a stronger market position. Even the world's largest and most successful companies must, in the face of unpredictable market changes and rapid technological development, adopt flexible business principles — or risk being outpaced by more adaptive competitors. Business process management should be flexible and simple to adapt to market requirements, yet sufficiently complex and integrated to ensure operational coherence. The company defines its mission as enhancing its core business through the adoption of cutting-edge knowledge and technology in the field of digitization, whose quality derives from a commitment to excellence across all domains. To achieve this, the company aims to embed the principles of quality digital culture and excellence in daily corporate practice. This paper explores digital maturity self-assessment in companies, based on the Lipovec-Rozman-King Business Organizational Model. An example of self-assessment of a modern small enterprise is given.