THE INFLUENCE OF A CAD DESIGNER’S CREATIVITY ON ENHANCING THE QUALITY OF A NEW INNOVATIVE PRODUCT

A CAD designer is a creative professional with a strong sense of aesthetics, harmony, and visual composition. They typically work daily on visual presentations across various media, designing web pages, banners, newspaper advertisements, signage, logos, magazine covers, video credits, animations, and product prototypes — all of which constitute the core subjects of their work. This study investigates how both environmental and personal contextual factors influence each CAD designer. Environmental influences include family, workplace, and education. Personal factors are gender, age, lifestyle, habits, social background, education, occupation, character, and behavioral patterns. These factors influence the seven core traits of a creative personality, ultimately enhancing the quality of an innovative product. To explore this, a standardized questionnaire was used to assess the seven core creative personality traits. The results are as follows: Associativity (35%), Originality (17.5%), Motivation (22.5%), Ambition (11.25%), Flexibility (7.5%), Emotional instability (3.75%), and a lower level of sociability (2.5%). Data were obtained through surveys among CAD designers and their collaborators. A total of 80 valid questionnaires were collected from 23 companies in Serbia that specialize in computer design. An additional objective is to establish the relationship between creativity and design in the work of CAD designers who develop new products.