Cultural, entertainment and event events in hotels: a modern trend in the development of the hospitality industry

The monograph is a comprehensive study of current trends in the organization of cultural, leisure, entertainment and event activities as a strategic direction for the development of the hotel business. The paper analyzes in detail innovative approaches to the formation of a unique guest experience through the integration of WOW-service, event management and cultural and leisure technologies. The article explores new event formats, digital technologies in the event industry, as well as the impact of animation programs on the loyalty of guests, taking into account their age characteristics. For each of the presented research directions, the author proposed methods and modern tools for solving the problems of hotel enterprises. The proposed book may be of interest to a wide range of professionals, the professional education system, enterprises in the real sector of the economy and entrepreneurs.