Archetypes: application in the hospitality industry

Archetypes play a key role in brand perception, creating an atmosphere and forming unique associations with places of recreation and food. This book explores the archetypal images typical of modern hotels and restaurants, revealing the potential of their competent use to attract a target audience and increase the competitiveness of establishments. It will be useful to owners and managers of hotels and restaurants, marketers, interior designers, brand managers and other professionals interested in increasing the attractiveness of their establishment by consciously appealing to the collective unconscious of the guest.