From counting minutes to considering the context: moving paradigms to foster physical activity

Introduction: This analytical essay invites the physical activity community to move beyond counting minutes and explore the context in which physical activity occurs. Objective: To advocate for a recontextualization of research frameworks and guidelines. Current frameworks - habitual, ecological, and structural - often reinforce North-centric assumptions and insufficiently address oppressions such as racism, patriarchy, and homophobia. Development: This essay advocates for the need to confront systemic power structures in the pursuit of a more nuanced understanding of physical activity within frameworks and guidelines, particularly by incorporating knowledge from the Global South and addressing the domain issue. Final considerations: Ultimately, this essay calls for an equity approach to physical activity and health, one that addresses the systemic barriers that have historically excluded marginalized groups from engaging in physical activity that is safe, enjoyable, and dignified.