Code and Data Repository for Rational or Emotional? Next-item Recommendations in Virtual Games via Disentangling Players' Needs
Abstract
We make a contribution to the game recommendation literature by decoupling purchase sequences into two heterogeneous motivations to be modeled, i.e., rational needs and emotional needs, based on data observations and consumption motivation theory.
Fields of Study & Subjects
Artificial Intelligence in Games
Digital Games and Media
Recommender Systems and Techniques
Publication details
- Journal / source
- INFORMS journal on computing
- Publisher
- Institute for Operations Research and the Management Sciences (INFORMS)
- Publication date
- 27 January 2026