Strategic Capacity Commitment: A Channel Competition Perspective

Marketing Science 2026

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Authors: Shuguang Zhang, Wei Shi Lim, Lucy Gongtao Chen
DOI: 10.1287/mksc.2023.0139
Cited by: 1
References: 20

Abstract

This paper examines how capacity commitment shapes strategic interactions between asymmetric channels—one centralized and one decentralized—and reveals that a centralized manufacturer’s capacity commitment can mitigate price competition and benefit both channels.

Fields of Study & Subjects

Merger and Competition Analysis Digital Platforms and Economics Supply Chain and Inventory Management

Publication details

Journal / source
Marketing Science
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Volume
45
Issue
3
Pages
614–631
Publication date
12 January 2026
Language
EN