Talking Without Speaking: Paid Trolls on Social Media and Court Decision

Marketing Science 2026

View at publisher
Authors: Liu Yi, Haitao (Tony) Cui
DOI: 10.1287/mksc.2024.0679
Cited by: 1
References: 35

Abstract

This article aims to investigate how public opinions and paid trolls may affect the outcome of legal disputes between opposing parties.

Fields of Study & Subjects

Dispute Resolution and Class Actions Conflict Management and Negotiation Freedom of Expression and Defamation

Publication details

Journal / source
Marketing Science
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Volume
45
Issue
5
Pages
992–1012
Publication date
29 April 2026
Language
EN