Bargaining and Network Effects in Two-Sided Platforms: Evidence from Online Healthcare

Marketing Science 2026 Open access

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Authors: Xu Zhang, Junhong Chu, Puneet Manchanda
DOI: 10.1287/mksc.2024.0922
Cited by: 1
References: 57

Abstract

A generalizable modeling framework integrating bargaining and participant-specific network effects to guide growth strategies for platforms built on negotiated partnerships.

Fields of Study & Subjects

Digital Platforms and Economics Healthcare Policy and Management ICT Impact and Policies

Publication details

Journal / source
Marketing Science
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Volume
45
Issue
2
Pages
359–385
Publication date
23 February 2026
Language
EN