The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand

Marketing Science 2026

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Authors: Mengjie Cheng, Elie Ofek, Hema Yoganarasimhan
DOI: 10.1287/mksc.2024.1170
Cited by: 1
References: 22

Abstract

This study examines how the dispute between TikTok and Universal Music Group (UMG) impacted music demand on streaming platforms.

Fields of Study & Subjects

Copyright and Intellectual Property Digital Platforms and Economics Digital Rights Management and Security

Publication details

Journal / source
Marketing Science
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Volume
45
Issue
3
Pages
493–514
Publication date
9 January 2026
Language
EN