Large Language Models for Market Research: A Data-Augmentation Approach

Marketing Science 2026

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Authors: Mengxin Wang, Dennis Zhang, Heng Zhang
DOI: 10.1287/mksc.2025.0009
Cited by: 4
References: 38

Abstract

This paper proposes a statistical data augmentation approach that efficiently integrates LLM-generated data with real data in conjoint analysis.

Fields of Study & Subjects

Sentiment Analysis and Opinion Mining Consumer Market Behavior and Pricing Customer churn and segmentation

Publication details

Journal / source
Marketing Science
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Volume
45
Issue
4
Pages
728–751
Publication date
17 March 2026
Language
EN