Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps

Marketing Science 2026 Open access

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Authors: Louis-Daniel Pape, Michelangelo Rossi
DOI: 10.1287/mksc.2025.0159
Cited by: 0
References: 47

Abstract

European Union-mandated changes to Google results increased map-related searches but produced little traffic gain for competitors, underscoring Google Maps’ dominance.

Fields of Study & Subjects

Digital Platforms and Economics ICT Impact and Policies Data-Driven Disease Surveillance

Publication details

Journal / source
Marketing Science
Volume
45
Issue
3
Pages
596–613
Publication date
5 January 2026
Language
EN