Application of European Performance Satisfaction Index, Net Promoter Score and Client Loyalty Ratio indicators to measure the correlation between client satisfaction and loyalty in relation to banking services
Fields of Study & Subjects
Customer Service Quality and Loyalty
Customer churn and segmentation
Banking Sector Performance and Management
Publication details
- Journal / source
- Advances in Science and Technology – Research Journal
- Volume
- 20
- Issue
- 4
- Pages
- 113–124
- Publication date
- 26 February 2026
- Language
- EN