The Influence of Social Responsibility on Patient Loyalty: A Case Study of An Phuoc General Hospital, Vietnam
Abstract
This study evaluates a theoretical model exploring the relationships among four key constructs: social responsibility, reputation, loyalty, and operational performance. Using a sample of 370 patients at an Phuoc General Hospital in Phan Thiet City, Binh Thuan Province, Vietnam. The data was processed and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with Bootstrap analysis to test the reliability of the model. The findings highlight the mediating roles of reputation and loyalty in linking social responsibility to hospital performance.
Fields of Study & Subjects
Corporate Identity and Reputation
Customer Service Quality and Loyalty
Corporate Social Responsibility Reporting
Publication details
- Journal / source
- Journal of Business Strategy Finance and Management
- Volume
- 2
- Issue
- 07
- Pages
- 123–123
- Publication date
- 10 January 2026