Quantum Software Engineering: Something Old, Something New; Something Borrowed, Something Blue

Quantum software engineering has gained a lot of attention recently. Multiple traditional software engineering events have introduced a quantum software track, or a co-located quantum related workshop or other side event, indicating that quantum software is becoming a popular research topic, with more and more software engineering researchers contributing to its evolution. In this paper, we address software engineering research that aims at solving problems that emerge when quantum programs are used on industry domains. The paper is based on the keynote at the IEEE Symposium on Quantum Software: Quantum Software Engineering 2025, which took place in Helsinki, Finland, Summer of 2025. In particular, we address the state of research in quantum software engineering, its novel aspects as well as its connections to other branches of software engineering. Furthermore, in the light of this research, we also assess the maturity of quantum software engineering in the light of industry expectations.