The Emotional Cost of Greenwashing: Airline Sustainability Advertising and Consumer-Brand Relationships

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Authors: Moin Ahmad Moon, Areeba Sajid, Shahzadi Sadia Bashir, Ahsan Saddiqi, Muhammad Zeeshan
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Fields of Study & Subjects

Environmental Sustainability in Business Corporate Social Responsibility Reporting Consumer Behavior in Brand Consumption and Identification

Publication details

Publication date
1 January 2026